Customer Relationship Management : Concepts And Technologies

Title: Customer Relationship Management: Concepts And Technologies nAuthor: Francis Buttle nPublisher: Routledge nnDescription: “Customer Relationship Management: Concepts And Technologies” offers a comprehensive exploration of the principles, strategies, and technologies underpinning customer relationship management (CRM). Authored by Francis Buttle, this book provides insights into the theoretical foundations and practical applications of CRM in contemporary business environments. nnCovering topics such as customer-centricity, CRM strategy development, customer data management, analytics, and CRM technologies, this book offers a holistic view of CRM practices. It examines how organizations can effectively manage customer relationships to enhance customer satisfaction, loyalty, and profitability. nnWith its blend of theoretical concepts and real-world case studies, “Customer Relationship Management: Concepts And Technologies” serves as an invaluable resource for students, academics, and practitioners interested in understanding and implementing CRM strategies. Whether used in academic courses or for professional development, this book equips readers with the knowledge and tools needed to navigate the complex landscape of customer relationship management.